5 Tips for Choosing a Memorable Business Name
What’s in a name? When it comes to choosing a moniker for your business the answer is…everything. What you call your company can make or break your business, and that’s why so many business owners tremble at the thought of coming up with the perfect name for their company.
What if I pick a garbage name?
What if the customer doesn’t get it?
What if this single decision tanks my revenue?
It’s easy to get overwhelmed with the idea of getting it wrong…and that’s why we’re here to help you get it right. We’ve gathered 5 of our top tips to consider when coming up with a new business name, and we think you’re going to find them to be lifesavers. Let’s dive in!
1. Keep It Simple
There’s nothing worse than choosing a name you’re forced to explain to every customer who contacts you…
So…Clohddenfaust, huh? How does that connect to your printhouse?
The name you choose should be easy to read, easy to spell, and connect in some way to your business and the services/products you offer. But don’t make the connection too technical—you want those unfamiliar with your industry to “get it” just as easily as those who are connected to your field.
If you are determined to create a completely new word to represent your company, be prepared to spend more on branding and marketing your business…you’re going to need it.
2. Make Sure the Names You’re Considering are Available
It’s a nightmare situation—you spend weeks racking your brain to come up with a list of viable names. You spend hours at a time whittling your list down from 50…to 25…to 10…until you have three brilliant options. After careful consideration, you select from your short list the perfect business name…and then it happens. You find out that your name of choice has been registered by another business, or you learn that all relevant versions of a domain name are taken.
Do yourself a favor and check to see if your potential business name is available before your list gets too short. You can run names through the search engine found on the Australian Securities & Investment Commission’s website by clicking here. To find out what domain names are available, conduct a search using a domain name registrar like GoDaddy, Bluehost, or Google Domain.
3. Think Outside the (Local) Box
You may be tempted to appeal to nearby audiences by showing a little pride in your community. But including the name of your suburb or town in the name of your business can be problematic. Locals who live outside of your area may feel automatically excluded, as if your business is exclusive to those who live where you are.
And, given the fact that most businesses are online and part of the global market, why choose a name with which the rest of the world is unfamiliar? Think outside the box and choose a name that is more universally relevant and appealing.
4. Get Creative
There are lots of ways to come up with unique and interesting names. Consider using a keyword search engine for inspiration. For example, someone with a publishing company searching keywords related to “writing” might get results like “Hemmingway” and “cursive”…words that connect with writing and could make excellent business names (Hemingway Publishing has a nice ring to it, no?). If you’re looking for a keyword generator, click here to try the one over at Twinword.
But not all inspiration lies in the digital realm. As archaic as it may sound, flipping through a dictionary can offer up surprisingly good options, as can the pages of a favorite novel. It was, in fact, a novel that helped Starbucks co-founder Gordon Bowker come up with the name of the company. He remembered the name of the first mate in the Herman Melville classic, Moby Dick—Starbuck—and, just like that, an iconic business name was born.
Engaging in a bit of wordplay can also have terrific results…but tread carefully. While businesses like the Thai Tanic eatery and Lord of the Rinse laundry shop have enjoyed success with their “punny” names, such creativity can sometimes backfire. Consider the unfortunate business name of Sam & Ella’s Chicken Palace, located in the U.S, whose moniker sounds disturbingly like salmonella.
5.Ask for Feedback
If only Sam and Ella had known about this tip. Send your potential name to trusted industry peers to get their feedback on your selection. Consider sharing on social media and asking people to comment. You might be surprised what a fresh pair of eyes will pick up that you never noticed.
Choosing a business name is no small task. With a little creative effort and careful attention to detail, you can create a relevant business name that will attract customers and pay off for you financially.
Thanks for reading,
Digital Canteen Team